Opportunity

Design a logo for a new independent record label, FOLLOWSPOT Records.

Solution

FOLLOWSPOT Records is an independent record label that believes in keeping the focus on the artist. The logo I created symbolizes not only a spotlight from a concert, but also incorporates imagery of vinyl albums, CD’s and streaming to reflect the history and future of the music business.

OPPORTUNITY

Illustrate and design album art for Jason Lovins Band.

SOLUTION

Jason Lovins asked me to redesign his existing church logo with a clean black and white illustration for his upcoming album cover. This project evolved into rebranding Jason Lovins Band creating new business cards and band merch.

Design Lacey Sturm band's new website for the release of her new video Rot.

You can view it here: www.laceysturm.com

I drew these images to go with songs that I wrote. I don't have the songs recorded at the moment, but here is the artwork for now.

Opportunity

Illustrate and design the layout for the children’s book Shine So Bright, written by Timothy Willard.

Solution

I worked closely with the author of Shine So Bright, Timothy Willard to make the character Lo Lo Star come to life. I read his story and drew an illustration for each page to go alongside his words. I illustrated and designed the entire layout of the book. I worked closely with the printer after submitting the files according to their specifications for our chosen format, to ensure the quality of the final product. This involved numerous phone calls and revisions. After almost two years of working on this project we launched a Kickstarter to raise the money to self publish and print the book. We were fully funded which allowed us to print and sell hundreds of copies of Shine So Bright.

Opportunity

Redesign the cover, table of contents, and one article of an existing magazine. 

Solution

I redesigned the magazine Marine Fish & Reef USA. My concept was to mimic the look of an aquarium tank by laying out the magazine in rectangular form using white borders throughout, creating a clean look with an easy and inviting read.

Opportunity

Redesign an existing product’s brand and packaging.

Solution

When thinking about a design for guitar pedals, I focused on the moment a guitar player steps into a music store with the intention of trying out new pedals. With existing packaging, the process can be cumbersome. The packaging I created creates a simple way to demo the pedals before purchasing, without having to take it out of the box. In order to keep it simple, clean, and dramatic, I chose to go with a simple black and white theme for the artwork.

Opportunity

Design conceptually driven book cover jackets for four Penguin Classic books.

Solution

I chose Penguin Classic books that had themes of Utopian societies, with my target audience being the punk scene; the misunderstood, the rebels, the outcasts, the people who question anything and everything while seeking truth. I titled the series The Restless Minds with my concept being to question everything you are told, in order to see where the truth is and to seek it for yourself. Each book has a specific theme: identity, freedom, discovery, and fulfillment. I took objects and symbols for each of these themes, ripped them up, and destroyed them to represent the questioning and testing of everything, as well as the inside of a restless mind.

Opportunity

Design an original typeface.

Solution

I created a typeface for signage in and around the Eiffel Tower. The design of the letter “A” was inspired by the structure of the Eiffel Tower itself and becomes the foundation for the rest of the letters. The purpose of this typeface is to create a touch of whimsy with the signage around the world famous tourist attraction.

This is a drawing I did for my friend's bridal shower invitations.

On my adventure to Italy, I decided to drink as much coffee as I could while I was there. I also tend to judge a city by its coffee when I travel. So, this book is me doing just that. 

You can view the full book here: https://issuu.com/jordanclarkedesign/docs/italian_coffee_pdf

OPPORTUNITY

Illustrate Lacey Sturm’s book The Reason, as well as other merchandise such as stickers and t-shirts for her concerts and speaking appearances.

SOLUTION

Lacey sent me an early manuscript of her book and asked me to create illustrations based on what I read. I wanted to compliment her writing with what I drew. After seeing my initial concepts, we spent a few days together discussing the ideas of each chapter. She believed I could draw and tell a story that would speak to people in a different way than her words. I ended up illustrating the entire book chapter by chapter. Since the release of the book, I have had many people send me photographs of tattoos based on my illustrations. We also developed merchandise which included t-shirts and stickers that are sold at her concerts and speaking engagements. 

Photos by JW Clarke

For my drawing class the topic was Spirituality. I wanted to create something that shows my relationship with my dad and how it reflects my relationship with God. So, I drew my dad and me layered with different lyrics inside CD cases because music is something that makes me think of my dad and my Father.